HIGH-LEVEL TRAINING COURSE | 2022 Edition
Marketing and Communication for Architecture
STRATEGIES AND STORYTELLING FOR A SUCCESSFUL PROJECT
28th November 2022 / 17th February 2023
Internship at BIG, YAC, Mario Cucinella Architects
Communication is the central element of the project. Art, design, and architecture are the result of a cultural and creative process that, in order to achieve success, must be communicated. It is not a coincidence that the most important artists, designers, and architects have been outstanding communicators and, as such, forerunners of a new narration approach about themselves and their projects.
Good communication is as important as the project itself, both in affirming the reputation of a studio and in an exhibition or in magazine content settings: there is no project without communication. For these reasons, the course „Marketing and Communication for Architecture“ was created, to train professionals (designers or communicators) to build a narrative itinerary able to enhance the quality and innovation contents in the most different creative disciplines. In fact, communication is the central element for the designer or the curator/editor, firstly to promote their own activity, secondly for a dissemination purpose. In the same way, art design and architecture represent two of the most exciting professional horizons for communication experts.
Through an extensive study of tools and methodologies and thanks to the narration of the different creative disciplines, participants will gain useful notions for the setting of a successful communication of different projects (their own‘s or third parties‘ projects), following a training course made up of 82 hours of lessons, 32 hours of workshop and numerous lectures by well-renowned professionals. At the end of the course, YACademy Placement office will guarantee each student a proposal for an internship / collaboration for specific communication projects in the partner studios.
Italian (interpreter for foreign students)
28.11.2022 / 17.02.2023
3 days/week - Full time
1.800 € + VAT online
2.700 € + VAT standard
5 full scholarships available for the most deserving candidates
DE MOURA, KUMA, DE LUCCHI: A COMMUNICATION PROJECT ON THE ARCHITECTURAL EXHIBITIONS IN ARTE SELLA
The workshop will represent the occasion of practical synthesis to test all the notions available through the others teaching modules, ensuring strategic answers with respect to a real architectural communication project. The course will be guided by the tutorship of Felice Limosani – one of the most popular artist and curator of the national context – and developed in collaboration with Arte Sella – one of the greatest parks of art in Europe – it will deal with the realization of a communication project aimed to give back the storytelling of the design and production of the current architectural exhibition collections in Arte Sella. Eduardo Souto De Mora, Michele De Lucchi or Kengo Kuma are just some of the masters who gave their valuable and creative contributions to Arte Sella trying to deepen the expressive potentialities of architecture when it meets the natural context. Telling such a story – or the story of a specific exhibition and its author – will be an extraordinary opportunity that the students will have in the workshop context, choosing the media according to their personal interest (a publication or website, a video or other tools) to tell this story, and they will also be in direct relation with the park curators and the work of the most famous masters in the contemporary architecture field.
David Basulto, Archdaily
Michela Gilli, Zest 11
Carlotta Zucchini, Nicola Leonardi, The Plan
Martina Gamboni, Strategic Footprints
Flavia Fossa Margutti, La Biennale di Venezia di Architettura
Martin Gran, Snøhetta
Giulio Rigoni, BIG Bjarke Ingels Group
Walter Mariotti, Domus
Iwan Baan, Photographer
Felice Limosani, Multidisciplinary Artist
Manuel Ehrenfeld, Non-linear
Maria Lucrezia De Marco, Stefano Boeri Architetti
Carlo Stanga, Illustrator
Marco Cappelletti, Photographer
Costanza Calvetti, ONEOFF
Anna Rachele Capolingua, Sintagma Agency
Gianluca Gamberini, L‘Artiere
Jan Knikker, MVRDV
Pippo Ciorra, SAAD
Andrea Zamboni, ZAA Zamboni Associati Architettura
Andrea Gion, Drawlight
Students or graduates in Architecture/Design/Communication can apply to the course. The commission, based on the assessment of the application, may admit students with different qualifications.
To apply, it is necessary to register online and submit a Curriculum Vitae and a Motivational Letter. Moreover, it is necessary to pay the administration fee (60€ + VAT). The best 35 candidates will be admitted to the course according to the rules.
The candidates are invited to consider the deadlines carefully. In case of possible modifications to the deadlines, they will be promptly notified.
9th May 2022
30th September 2022
10th October 2022
ENROLLMENT FEE PAYMENT DEADLINE
14th October 2022
21st October 2022
28th November 2022
More information and details at