Eterna Bellezza , Kairo / Ägypten

 

YAC Srl | YACdesign

Via Borgonuovo 5

40125 Bologna, Italy

 

Italian Embassy in Cairo

 

Every corner of the world has magnificent stories to tell, and yet there are places that history has elected as collective heritage: places where events occurred and civilisations expressed that have left a particular mark on the path of mankind.

 

Italy and Egypt are two such places.

 

The pharaohs and the Nile on the one hand, the myth of Rome and the Renaissance on the other. It is difficult to offer a synthesis of 2 nations that already in ancient times were home to highly refined social organisations, capable of monuments that still today thrill and astound with their mastodontic magnificence.

 

A tradition of art and beauty, however, that is not confined to the past, but still expresses itself today in a luxuriant creative topicality.

 

If the Salone del Mobile in Milan is in fact the reference appointment in the world of design, in Cairo a rampant Design Week is proposed as a moment of reflection to consecrate Egypt as a stage for international design, and the Italian government wishes to preside over this moment, building a bridge between the respective cultures and facilitating the exchange and comparison between young generations of creative people.

 

This is how Eterna Bellezza was born, the competition promoted by the Italian Embassy in Cairo to identify and enhance the talent of young Italian and Egyptian designers, guaranteeing them a prestigious showcase in the context of both Italian and Egyptian Design Week.

 

Eterna Bellezza asks the young designers to design objects inspired by a common trait of Egyptian and Italian creative expression: the ambition for eternity, the desire to create something that can take on the challenge of time, transcending fashions and exerting an ever-present appeal.

 

YAC and the Italian Embassy in Cairo thank those who will take up this challenge.

 

Alberto Meda, ALBERTO MEDA

Karim Rashid, KARIM RASHID

Patricia Viel, ACPV ARCHITECTS ANTONIO CITTERIO PATRICIA VIEL

Piero Lissoni, LISSONI & PARTNERS

Elena Salmistraro, ELENA SALMISTRARO

Cherif Morsi, CHERIF MORSI

Raef Fahmi, RAEF FAHMI ARCHITECTS

Amr Helmy, AMR HELMY DESIGNS

 

1st Prize – Italian Designers: 4.000 €

1st Prize – Egyptian Designers: 4.000 €

 

4 x Gold Mentions – Italian Designers: 500 €

4 x Gold Mentions – Egyptian Designers: 500 €

 

30 Finalists

 

Early Bird Registration (35 €/team*): March 20 – April 16, 2023

Standard Registration (50 €/team*): April 17 – May 14, 2023

Late Registration (75 €/team*): May 15 – June 11, 2023

Material Submission Deadline: June 14, 2023

 

* +22% VAT. Fulfilling an “Early bird”, “Standard” or “Late” registration does not affect submission deadline.