20.02.2017 - Wine Mythology Label
CODE, Competitions for designers
Domìni Veneti, Italien
The “Wine Mythology Label” is more than just a packaging. It is a complex experience and embodies the secret soul of this wine, which designers will have to reveal and translate into a visual message – able to evoke the feelings, the nuances and the emotions of the product.
A label is first and foremost an act of courtship, a way of depicting the versatile identity of the wine and of the company producing it; great creativity and imagination are the key to its success. That is why the “Cantina Valpolicella Negrar” winery wants to open up to the world of creativity, asking designers and graphic designers to give shape to the identity of one of its finest wines, creating a label that represents the product and its eighty-year-old history, in order to offer the most demanding customers a unique and enchanting experience.
The “Wine Mythology Label” project gives creative minds the opportunity to forge the image of one of the most prestigious and successful products worldwide: Amarone. The label they create will be used for an exclusive collection for the most passionate wine lovers and connoisseurs.
20. Februar 2017
Team: Hitchcock Michalski
Maciek Michalski · Almari Carosini · Marezane Trollip · Donald Chauke
Team: Stefano Siboni Studio
Stefano Siboni · Eleonora Zoli · Fabio Piloni · Chiara Campagnoli